Rebaudioside M (Reb M), a next-generation steviol glycoside known for its clean, sugar-like taste and zero calories, is rapidly gaining traction in the global food and beverage industry. Driven by consumer demand for healthier, natural alternatives to sugar, Reb M is emerging as a preferred solution for sugar reduction across multiple categories, from beverages to confectionery.

In a major industry move, Arzeda, a Seattle-based synthetic biology company, recently announced the scale-up of its ProSweet Reb M™ production to over 250 metric tons annually. Utilizing proprietary protein design and enzymatic conversion, Arzeda transforms abundant steviol glycosides like Reb A into high-purity Reb M, significantly reducing costs while maintaining superior taste profiles. (Source)

Meanwhile, Tate & Lyle, in partnership with Manus Bio, has launched an "All Americas Sourced and Manufactured" Reb M line produced through sustainable bioconversion. The new supply chain ensures traceability and scalability, addressing growing brand demands for clean label and regionally sourced ingredients. (Source)

On the regulatory front, 2024 marked a significant milestone as the UK Food Standards Agency (FSA) approved bioconversion-produced Reb M as a novel food ingredient. This approval opens the door for broader adoption across European markets, where sugar reduction remains a top health priority. (Source)

According to a recent market analysis, the global Reb M market, valued at USD 73.38 million in 2023, is expected to surpass USD 107 million by 2031, growing at a CAGR of 4.92%. The rise is fueled by advancements in production technologies, increasing regulatory support, and heightened consumer awareness of sugar intake and its health implications.

As bioconversion and fermentation methods make Reb M more economically viable and environmentally sustainable, manufacturers worldwide are accelerating their adoption of this innovative sweetener. Reb M is poised to play a pivotal role in the next generation of sugar-reduced and zero-calorie products.

About Reb M
Rebaudioside M is a minor steviol glycoside found in trace amounts in the stevia leaf. Known for its high sweetness potency and clean taste with minimal bitterness, it is considered one of the most desirable stevia-derived sweeteners for food and beverage applications.