Natural sweetness: Mogroside is extracted from Monk fruit. It is pure and natural, without any artificial sweeteners such as aspartame;

No calories: It complies with the US FDA calorie standard and falls within the “0 calories” range;

Strong solubility, no precipitation: It has good solubility and stability, and can be used from acidic to neutral; it has a diluting effect on sour and salty tastes; it has a masking effect on astringent, bitter, alcoholic, and other unpleasant tastes; it has a synergistic effect on spicy and milky tastes, and has a wide range of applications;

Sugar-free and anti-caries: It does not contain sucrose and starch sugar, and will not increase blood sugar concentration and affect insulin levels after consumption;

No toxic side effects: Monk fruit sweetness is a basically non-toxic substance and is safe to take.

In the process of sweetener development, the sucrose market has continued to grow with the population growth and has always maintained its dominant position in the sweetener market. However, in the past 20 years, the high incidence of obesity, diabetes and dental caries is believed to be related to eating habits and dietary structure, especially sucrose intake.

Therefore, non-sugar natural sweeteners with high safety, low dosage, high sweetness, no calories or low calories, and low tooth decay are recognized by the market, and the cost of use is generally much lower than sucrose.

The market share of sweeteners continues to grow. It is understood that the global market for food sweeteners reached US$84 billion in 2014. It is estimated that its market size will increase at a compound annual growth rate (CAGR) of 4.5% and will reach US$111 billion by 2020.

Artificial sweeteners, which account for a large proportion of the sweetener market, may have side effects such as cancer and disease. In recent years, experts from the American Medical Association have published papers pointing out that frequent consumption of foods containing aspartame can induce symptoms of Alzheimer's disease, Parkinson's disease and other brain neurological diseases.

The usage rate of relatively high-priced natural sweeteners is increasing in developed countries. The market in developing countries needs to be further developed. There is a lot of room for market development. As the beverage market, the largest application area of sweeteners, matures, the consumption of high-intensity sweeteners in the United States, Canada, Western Europe and Japan is expected to grow at a lower rate. It is understood that among all the leading companies, Cargill, Kerry Group, Stevia First, Hermes Sweetener Co., Ltd. and Tate & Lyle are actively developing stevia products to meet consumers' demand for non-caloric natural sweeteners.