Rebaudioside M, a highly purified steviol glycoside derived from the stevia plant, has gained attention in recent years as a clean-label, zero-calorie sweetener option. With a taste profile similar to sugar and without the aftertaste sometimes associated with other stevia extracts, Rebaudioside M is increasingly popular. However, global regulations governing its approval and use differ significantly across countries.

• U.S. and Canada: Widespread Approval and Consumer Interest

In the United States, Rebaudioside M has been Generally Recognized As Safe (GRAS) by the FDA, allowing it to be used broadly as a sweetener in various food and beverage applications. Canada has similarly approved its use under specific guidelines, aligning with the regulatory approach taken by the U.S. Both markets have shown increasing consumer demand for natural sweeteners that align with sugar reduction goals in diet.

• European Union: Under Novel Foods Regulation

The European Union classifies Rebaudioside M as a "novel food," and it must undergo stringent evaluation by the European Food Safety Authority (EFSA) before it can be approved for widespread use. Although other stevia-derived glycosides have gained approval, the high purity and unique extraction process of Rebaudioside M require additional safety and efficacy data. Companies hoping to enter the European market are currently awaiting EFSA’s final decision on approval, anticipated to expand the ingredient's reach if granted.

• Asia-Pacific: Steady Expansion in Japan and South Korea

Japan has long been a leader in approving stevia-based sweeteners, including Rebaudioside M, and it continues to be widely accepted for various applications. South Korea has also adopted favorable regulations, supporting Rebaudioside M’s use in foods and beverages as the region's demand for natural sweeteners rises. However, approvals vary widely within Asia, with some countries maintaining conservative standards on novel sweeteners due to local market preferences.

• Latin America: A Leader in Stevia Production and Adoption

In countries like Brazil and Argentina, where stevia cultivation is prevalent, Rebaudioside M enjoys regulatory support due to its connection with the local agricultural economy. Both countries view stevia derivatives, including Rebaudioside M, favorably as part of broader efforts to support natural, locally sourced food ingredients, helping drive its growth as a sugar substitute in the region.

• Global Outlook: Regulatory Alignment and Market Growth

As consumer demand for low-calorie, natural sweeteners continues to grow, there is a strong push within the industry for regulatory alignment. Experts anticipate that with further research and safety data, Rebaudioside M will see expanded regulatory approvals worldwide, fostering innovation and accessibility in the natural sweetener market.