It is understood that the global market for food sweeteners reached 84 billion US dollars in 2014. It is estimated that its market size will increase at a compound annual growth rate of 4.5% .

The sweetener market is divided into sugar, high-intensity sweeteners and high fructose corn syrup. Sugar occupies a dominant position in the market with a market share of more than 80%. The main constraint of sugar in this field is the volatility of its market price, which ultimately leads to market volatility. It is expected that the market for high-intensity sweeteners will grow to US$2.2 billion in 2020 at a compound annual growth rate of 5.1%.

This growth is due to the increasing awareness of consumers on the one hand and its use in dietary foods on the other hand. In addition to these reasons, another major driving force is the increasing number of overweight, obese and diabetic consumer groups, which are the reasons for the rise of this industry. Although high-intensity sweeteners do not currently occupy a dominant position, they are actually the fastest growing part, which is also due to consumers' concern for health. Aspartame and sucralose are also well-known sweetener ingredients in the HIS field, and stevia is the ingredient with the highest demand in the natural sweetener market.

Major manufacturing centers such as China and India are looking for ways to increase production capacity to meet demand for baked goods, candy and frozen desserts. North America is the largest market for candy and baked goods, which has greatly promoted the development of sweeteners. The alcoholic beverage sector in Europe has also promoted the development of sweeteners. China is the world's largest producer of high-intensity sweeteners, accounting for more than 70% of the world's total production in 2013.

Indonesia ranks second after China, followed by the United States and Western Europe. As the beverage market, the largest application area of sweeteners, matures, the consumption of high-intensity sweeteners in the United States, Canada, Western Europe and Japan is expected to grow at a lower rate.

It is understood that among all the leading companies, Cargill, Kerry Group, SteviaFirst, Hermes Sweetener Co., Ltd. and Tate & Lyle are actively developing stevia products to meet consumers' demand for non-caloric natural sweeteners.