Regarding Monk fruit extract as a sweetener, consumer preferences can be analyzed from the following perspectives:

I. Naturalness and Health Benefits

Natural Origin: monk Fruit Extract is derived from the natural plant, free from artificial additives, aligning with modern consumers' pursuit of healthy, natural food products.Health Benefits: Beyond its sweetness, Monk Fruit extract boasts antioxidant, anti-inflammatory, anticancer, and anti-allergic properties. Additionally, it soothes the lungs, relieves coughs, and clears heat from the body, contributing positively to respiratory health. These health benefits make Monk Fruit extract highly favored among consumers.

II. Low Calories and High Sweetness

Low Calories: Compared to traditional sugars, Monk Fruit extract has extremely low calories, even reaching zero calories. This characteristic makes it an ideal choice for those seeking to control calorie intake, lose weight, or maintain their figure.High Sweetness: Monk Fruit extract boasts a sweetness level 120-300 times that of sucrose but with only 1/300th of the calories. This high-sweetness, low-calorie profile allows it to satisfy consumers' sweet tooth while effectively managing calorie intake.

III. Versatile Application Range

Food and Beverage Industry: Monk Fruit extract is used to create a variety of low-calorie, sugar-free, or low-sugar foods and beverages, including coffee, tea, juices, ice cream, yogurt, cookies, chocolates, and more. This offers consumers healthier, tastier options.Health Supplements Industry: Monk Fruit extract finds applications in health supplements, such as nutritional additives and functional foods. Its natural, healthy attributes position it well in the health supplements market.

IV. Excellent Taste and Flavor

Monk Fruit extract provides a natural, mild sweetness, enhancing the overall taste experience of products. This pleasant taste makes it an easier transition for consumers to accept when replacing traditional sugars.

V. Market Recognition and Prospects

Market Recognition: As health awareness increases, consumers' demand for natural, low-sugar, and low-calorie ingredients and sweeteners grows. Monk Fruit extract, as a natural and healthy sweetener, enjoys rising market recognition.Market Prospects: Currently, Monk Fruit extract is recognized as a safe food additive in countries and regions like the United States, Japan, the European Union, and Australia, with wide applications in beverages, baking, condiments, snacks, dairy products, and more. With the global trend of healthy eating, the market prospects for Monk Fruit extract remain positive and promising.

In summary, consumers prefer Monk Fruit extract as a sweetener due to its naturalness, health benefits, low-calorie, high-sweetness profile, versatile applications, excellent taste, and increasing market recognition. These characteristics position Monk Fruit extract as a uniquely competitive and promising sweetener in the market.